Brand Identity Design

KES 55,000.00


Service Overview:

Osayworld Agency’s Brand Identity Design service provides businesses with a comprehensive solution to create a strong, cohesive, and impactful brand identity. This service is tailored to help companies stand out in their market, connect with their target audience, and build lasting brand loyalty. Our team of experienced designers and brand strategists work collaboratively to ensure your brand reflects your vision, values, and objectives.

Service Components:

  1. Brand Discovery and Research:
    • Initial Consultation: Understanding your business goals, target audience, market positioning, and unique selling points.
    • Market Research: Analyzing competitors, industry trends, and consumer behavior to identify opportunities and gaps.
    • Brand Audit: Reviewing existing brand materials to assess strengths and areas for improvement.
  2. Brand Strategy Development:
    • Brand Positioning: Defining your brand’s unique value proposition and positioning statement.
    • Brand Personality: Crafting the tone, voice, and personality that aligns with your brand’s values and resonates with your audience.
    • Brand Messaging: Developing key messages, taglines, and slogans that effectively communicate your brand’s essence.
  3. Visual Identity Design:
    • Logo Design: Creating a memorable and versatile logo that embodies your brand’s identity.
    • Color Palette: Selecting a cohesive color scheme that reflects your brand’s personality and appeals to your target audience.
    • Typography: Choosing fonts and typefaces that complement your brand’s visual style.
    • Imagery and Iconography: Developing a consistent style for images, icons, and other visual elements.
  4. Brand Guidelines:
    • Comprehensive Brand Book: Documenting all aspects of your brand’s visual and verbal identity, ensuring consistency across all platforms and materials.
    • Usage Guidelines: Providing detailed instructions on how to apply the brand elements in various contexts (print, digital, packaging, etc.).
  5. Collateral Design:
    • Business Stationery: Designing business cards, letterheads, envelopes, and other office materials.
    • Marketing Materials: Creating brochures, flyers, posters, and other promotional items.
    • Digital Assets: Developing social media templates, website elements, email templates, and other digital collateral.
  6. Implementation Support:
    • Brand Rollout Plan: Strategizing the launch and integration of the new brand identity across all touchpoints.
    • Training and Workshops: Conducting sessions for your team to ensure they understand and effectively implement the brand guidelines.
    • Ongoing Consultation: Providing continued support and advice as your brand evolves.


  • Brand Discovery Report: Insights from initial research and brand audit.
  • Brand Strategy Document: Detailed positioning, personality, and messaging strategies.
  • Logo Files: High-resolution logo files in various formats (AI, EPS, PNG, JPEG).
  • Brand Book: Comprehensive guidelines covering all aspects of the brand identity.
  • Collateral Designs: Editable files for all designed materials.
  • Implementation Plan: Strategy for rolling out the new brand identity.


The Brand Identity Design service typically spans 1-12 weeks, depending on the complexity and scope of the project. A detailed timeline will be provided during the initial consultation phase.